Market, Media and Public Opinion Research
With the Perception Analyzer, you can gain deeper insight into the actual opinions, feelings, and thoughts of your respondents. The privacy offered by the dials allows you to ask targeted questions and receive honest answers without impact from the group dynamic. Immediate results from the Perception Analyzer's powerful software allow your moderator to adapt the discussion on-the-fly and find out what your respondents really think.
Deliver More Targeted Marketing
With the Perception Analyzer as part of your research, you discover more about your consumers and understand them more deeply than using qualitative or quantitative methods alone. You can:
- Learn consumer behaviors, likes, and dislikes to better predict outcomes before you design and market your product or service
- Use the system for product development, brand analysis, ad testing, and much more
- Use moment-to-moment testing to evaluate continuous media, like television programming, TV pilots, ads, and live presentations
- Combine moment-to-moment testing with other question types to fully understand the impact of your advertisements and marketing media
- Receive immediate results for faster analysis and decision-making
Create Richer Focus Groups
The Perception Analyzer enables you to obtain more meaningful data from focus groups. The system lets you:
- Combine the qualitative research of a focus group with the quantitative precision of a telephone or Web survey
- Understand instantly how the group is responding and adapt the discussion on-the-fly to explore opinions and new ideas
- Use calculated variables to analyze data by multiple subsets, including age, gender, education, etc.
- Immediately receive data that can be reviewed, shared, and further analyzed
- Ask a combination of effective question types: discrete choice, intensity scale, trade-off, moment-to-moment, etc.
- Perform conjoint exercises for deeper, faster analysis than normally possible in traditional focus groups
Truly Understand Political and Public Opinions
The Perception Analyzer in your public opinion research lets you learn more about what is important to voters. You can understand the details of what works and what doesn't, so you can design more effective messages and campaigns. You can:
- Anonymously collect the feelings and opinions of focus group respondents
- Immediately understand the impact of each question so your moderator can effectively guide discussions
- Quickly gauge the strengths and weaknesses of your candidate or issues, and those of the competition
- Evaluate and test positions, platforms, speeches, public statements, and debates performance
- Examine the overall image of the candidates and campaigns
- Use Moment-to-Moment testing to evaluate television and radio advertising
