Client Testimonials
After using the Perception Analyzer for nearly 25 years around the world in market, media, and public opinion research, our clients have much to say.
The Perception Analyzer by Dialsmith was one of the best research investments we made at the Polynesian Cultural Center. The Polynesian Cultural Center features a number of cultural presentations that are both educational and entertaining and research has been conducted to evaluate the effectiveness of each presentation. But it wasn’t till we incorporated the Perception Analyzer into our research that we began to understand customer needs and preferences at a deeper level. At our newest and largest presentation, seen by about two thousand people daily, we had a number of concerns about changing certain elements of the show to improve the customer experience. The Perception Analyzer became the device, using the moment to moment function, that got us into the head of the customer and into higher ratings for the show overall. This improvement could not have been accomplished were it not for the great benefits the Perception Analyzer offers in understanding the customer while the show is happening.
Micah Kamoe,
Research Project Coordinator,
Polynesian Cultural Center
My firm, Schorr Creative Solutions, Inc., has been using the Perception Analyzer for many years as our exclusive audience response system. We see ourselves as integrated partners with the Dialsmith sales and technical team, working together in a seamless partnership to exceed our client's needs.
I have been using this system for over 10 years in my marketing research and consulting firm for everything from television program/pilot testing, ad testing, package design testing, and live meeting feedback situations. This system is great for survey collection as well as immediate moment-to-moment overlay feedback, all of which can be viewed on-screen by the client in real-time. The Perception Analyzer allows us to gather complex moment-to-moment and survey data, and combine these quantitative data with insightful qualitative research techniques to aid our clients as they create new products/services and complete in today's competitive global marketplace.
I strongly favor and recommend the Perception Analyzer offered by Dialsmith.
Doug Schorr
Chief Insight Officer
Schorr Creative Solutions, Inc.
We have had the opportunity to collaborate with the professionals of Dialsmith on a large-scale project in Canada in 2008 and we can unreservedly say that the experience was an unqualified success.
Their professionalism, competitiveness and dynamism as well as the innovative solutions they came up with are the mark of the ideal business partner. We will certainly have occasion to work again with your great team for our projects in Asia and Europe.
Ainad Bachir
Project Director
CROP, Inc.
We have worked with Dialsmith for almost a decade, testing presentations and products. Our clients tell us that Dialsmith adds value to their projects -- both technically and analytically. The Perception Analyzer is a fresh approach to data collection, helps us to circumvent the posturing that often occurs in group discussions, and is so much fun it's addicting! Plus, Dialsmith has top-notch consultants; they are reliable, well-organized, calm in a crisis, and very competent -- and for us, that's a perfect combination.
Martin D. Saperstein, Ph.D.
President
Saperstein Associates, Inc.
Our recent Perception Analyzer study was executed flawlessly. Right from the outset, the Dialsmith team played a very critical consultative role in making helpful questionnaire design recommendations to maximize the data gathering effectiveness of the Perception Analyzer technique. Just as importantly, the Perception Analyzer programming was done accurately so quality control was never an issue. However, perhaps most impressive, you were very quick on your feet in terms of managing the last minute changes submitted by the client -- literally an hour before the first session.
Particularly pleasing from the client perspective, late in the evening, at the end of the sessions, you generated a multitude of key charts and graphs depicting the most salient data so the client could use the output to make product development decisions in a meeting scheduled for the next morning at 8 am. The fact that the data were readily available to facilitate these fast-moving strategic decisions clearly validated the utility of the Perception Analyzer as a methodological approach in the client's mind. All in all, I would highly recommend using Dialsmith given its outstanding attention to detail, consultancy, reliability and responsiveness. I certainly intend to use this organization again in the future.
Jeff Dodge
Vice President
Ipsos MediaCT
We at Hart Research are happy to recommend Dialsmith. Their entire team goes beyond normal expectations to get the job done. The quality of the work, their dedication to clients and their responsiveness to our projects are all superior. As the field coordinator, I know that we are in good hands with Dialsmith.
Mary Clark
Focus Group Coordinator
Peter D. Hart Research
