Analyze and Report
There's no need to wait for results. As responses are captured, the Perception Analyzer's powerful software immediately shows you results, and reporting may begin as soon as your group or session is over. You have the option of showing real-time results to your participants, or keeping the information private for only those who need to know.
You can display data in aggregate or by subset, and use calculated variables to analyze data across multiple subsets. If you use more advanced analytical and presentation tools, you can export or save the data in many different file formats, including:
- SPSS
- Microsoft® Excel®
- Microsoft® PowerPoint®
- JPEG
We also make reports and overlays from your project available through a secure web portal we create for you.
Overlays Reveal Hidden Perceptions
To reveal participants' changing perceptions during every second of your ad, speech, debate, television program, movie trailer, or other multimedia material, you can superimpose results over the visual stimuli. Overlaying lets you highlight the most effective and ineffective portions for further discussion and analysis. Record the results in video format, DVD, or as digital media files for review with clients and colleagues.
