Perception Analyzer System
The Perception Analyzer is a vital tool for more robust research, enhanced group interactions, and effective learning. This unique tool allows you to more deeply understand perceptions and better predict outcomes. It lets you:
- Easily interact with participants to instantly capture individual responses
- Display results to help drive discussions
- Immediately begin analyzing data
Usages
The Perception Analyzer will help you:
- Evaluate products, brands, and concepts
- Research appeal of television programming and advertisements
- Test political speeches, debates, and issues
- Examine the overall image of a candidate
- Fine tune arguments in mock trials
- Better understand and predict jury behavior
- Interact with audience members during meetings, events, and conferences
- Enhance ROI through increased participation and content retention
- Educate more effectively and conduct ground-breaking academic research
For nearly 25 years, hundreds of clients worldwide have used the Perception Analyzer with audiences from fewer than 10 people to more than 1,000.
Components
The Perception Analyzer system includes:
- Comfortable, easy-to-use, hand-held dials so participants can privately respond to questions
- Software to program the system, capture individual responses, and analyze data
- Console to wirelessly communicate between the dials and a computer
The privacy the dials offer allows participants to answer more honestly and minimizes the impact of groupthink. With results immediately available, you can respond quickly to adapt new strategies, guide group discussions, and explore new ideas. And the software is flexible enough to export data to your analytic software of choice.
The Perception Analyzer and Your Project
Our experts will help you at every step to integrate the Perception Analyzer into your research or event program. We organize the process into simple steps:
- Ask participants using various question types
- Measure responses using the dials
- Compile data to display in real-time and deliver through various reports and data files
Consult With Us or Own a System
We offer our expert consulting services with the Perception Analyzer to help you successfully apply the solution to your project. Or, you can buy your own system, and we still provide personal, comprehensive support to ensure your success. It's your choice.
